BMW is preparing to unveil the next-generation 3-Series, which will be available in both traditional gas-powered and fully electric versions. The electric model, expected to be named the i3, will share technology with BMW’s upcoming Neue Klasse platform.
To preview its cutting-edge driving dynamics and tech features, BMW has introduced the Vision Driving Experience concept—a rolling test rig that showcases the innovations beneath the next-gen Neue Klasse EVs.
Not a Production Model, But a Glimpse of the Future
Although BMW confirms that the Vision Driving Experience concept won’t be produced, it closely resembles both the 2023 Vision Neue Klasse concept and spy shots of the upcoming 3-Series EV.
Notable Design Features:
- Thinner integrated headlights and grille than the Vision Neue Klasse concept.
- Large lower bumper opening—likely for battery cooling.
- Color-changing wheels that indicate driving functions (green for acceleration, blue for energy regeneration, orange for braking).
While its final production form may differ, this concept hints at the core technology and driving dynamics coming to BMW’s next-gen electric lineup.
The “Heart of Joy” – BMW’s New Driving Dynamics Superbrain
At the core of BMW’s Vision Driving Experience concept is the “Heart of Joy”—a highly advanced control unit that manages multiple vehicle functions, including:
Drivetrain
Braking
Charging & Regeneration
Steering
Why It’s a Game-Changer
- First time BMW combines drivetrain and dynamic functions into a single control unit.
- Works with Dynamic Performance Control software to optimize efficiency and performance.
- Processes data 10 times faster than previous BMW control systems, with near-instantaneous response times (latency in milliseconds).
- Integrated regenerative braking reduces reliance on traditional brakes, boosting efficiency by up to 25%.
The Heart of Joy will be included in all Neue Klasse EVs, including the upcoming iX3 electric SUV.
“This new system not only enhances driving pleasure but also extends range and efficiency,” BMW claims.
Advanced Electronics: One of Four “Superbrains” in Future BMWs
The Heart of Joy is just one of four central computing units that will control future BMWs. These supercomputers will handle:
Automated driving
Climate control and vehicle access
Interior & exterior lighting
Driving dynamics (Heart of Joy)
BMW’s goal is to create an intelligent, seamless driving experience, where efficiency and performance work in perfect harmony.
Futuristic Interior Technology
BMW also gave a first look at the interior technology of the next-gen 3-Series EV, showcasing:
- Large, hexagonal center display for key driving functions.
- Thin panoramic dashboard display providing essential information (time, speed, etc.).
- Panoramic iDrive system (previously seen at CES 2025), continuing BMW’s evolution of minimalist, high-tech interiors.
These features align with previous BMW Neue Klasse concepts, reinforcing the brand’s shift toward a digital-first driving experience.
Production Timeline & What’s Next
BMW has confirmed that the first Neue Klasse model will enter production later this year at its Debrecen, Hungary plant. The next-generation 3-Series (and its EV counterpart, the i3) will debut in the coming months and feature:
Neue Klasse platform
Heart of Joy control unit
Enhanced efficiency & driving dynamics
BMW is betting big on advanced tech, digital integration, and electrification, ensuring that the next-gen 3-Series maintains its legendary driving experience—whether powered by gas or electricity.
FAQ’s
What is the BMW Vision Driving Experience concept?
The Vision Driving Experience is a test vehicle showcasing BMW’s new ‘Heart of Joy’ control unit and advanced driving technology for the upcoming Neue Klasse EVs.
What is BMW’s ‘Heart of Joy’ technology?
The ‘Heart of Joy’ is BMW’s new control unit that integrates drivetrain, braking, charging, regeneration, and steering functions for improved performance and efficiency.
Will the next-gen BMW 3-Series be electric?
Yes, BMW’s next-gen 3-Series will come in both gas-powered and electric versions, with the EV variant expected to be named the i3.
When will BMW’s Neue Klasse models go into production?
The first Neue Klasse model will begin production in late 2025 at BMW’s plant in Debrecen, Hungary.
What new technology will be in the next-gen 3-Series?
The new 3-Series will feature BMW’s latest control systems, panoramic dashboard displays, improved regenerative braking, and advanced driving dynamics management.